“Disappointing, but smart.” ~My friend, Jon.

Shanelle Mullin is a jill-of-all-trades marketer with a 15-year background in growth. By day, she’s an Experimentation & Analysis Lead at Shopify, the fastest growing SaaS company in history. By night, she’s a freelance writer and international speaker in the conversion rate optimization space. She was recently named one of the top experts in conversion rate optimization.

She is trying desperately to remember what it’s like to write for fun instead of money by visiting the graves of her former selves, and dissecting the many lives within a life.